Chances are that retail conferences have been the norm for many large retailers for many years; retail conferences are a part of the business, and it’s only natural that many of the large retailers have sent employees to a retail conference or two for a look at upcoming trends, products, and strategies. An online marketing conference, however, is a whole different ball game altogether, and many large retailers may not be used to dealing with this particular iteration of conference. Here’s what to expect when you attend one of these types of marketing conferences!
The main premise of these conferences is the ability to network effectively and efficiently. This may come as no surprise to many conference veterans, but it’s important to remember that such an ability to network can be both heightened and hampered in a new environment. While networking in person may come easy to you, networking at an online marketing conference may be a completely new experience. Make sure to stay on your toes and look out for opportunities to meet new business contacts, especially with people you think are going to be making a big impression in the market soon. It never hurts to have someone’s contact information, so make sure you get as many numbers and emails as you can!
It’s also important to remember that a retail conference is also an opportunity to extend your business influence and brand in the business to business world as well. Business is run by people, just like anything else, and having a positive image and brand may make other businesses more likely to be amenable to you in the future. When you’re networking, don’t always focus on the people who you think will be the biggest short term asset to the company. It’s just as important to run a long game: pick out some bit players who might be shocked or surprised that you’re networking with them. It may end up being valuable to you in the long run!
The world of conferencing is a difficult one to navigate, especially in the 21st century. A retail conference, especially an online marketing conference, is no different: make sure to get into the conversation and make contacts. Many large retailers grow or shrink by the power of their brand in all spheres of the market, and conferences are no different. Make sure that your brand and your contact list are always growing, not shrinking!